Genex to Market SCR Heatime System

01:23PM Oct 02, 2014
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Source: Genex Cooperative, Inc. and SCR Dairy, Inc.

Genex Cooperative, Inc. and SCR Dairy Inc. have announced a new partnership in which Genex will market the SCR Heatime® system. This advanced, real-time, system enables dairy producers to power-up their cow monitoring capabilities.

“We are excited to align with SCR Dairy, the market leader in cow activity and rumination systems,” says Roy Wilson, Genex vice president of U.S. marketing, sales and service, “and to deliver this innovative cow monitoring system to Genex members and customers so they can make better data-driven decisions.”

The Heatime system combines one-of-a-kind rumination monitoring with accurate heat detection, allowing dairy producers unmatched access to information about cow health, nutrition, reproduction and comfort. The precise data allows for better individual and whole-herd management because health and reproductive problems are identified early and can be solved more quickly.

The Heatime system is available for purchase through Genex representatives. For additional information on the system, contact a Genex representative or visit

About SCR

Building on over 35 years of meaningful innovation, SCR is the leading pioneer of Cow and Milking Intelligence.

Monitoring millions of cows worldwide, our data-driven solutions are trusted by successful dairy farmers to deliver the insights and analytics needed to optimize the productivity of every cow. Improving efficiency and driving growth, we help to ensure a secure and prosperous future for farmers and their families.

About Genex

Genex Cooperative, Inc., headquartered in Shawano, Wisconsin, is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers across the U.S. This is accomplished through 950 dedicated employees working in three product and service segments: cattle genetics and reproduction, livestock marketing, and milking and farmstead equipment. Genex is a subsidiary of Cooperative Resources International. Learn more at