Genex Expands DFM and Oral Electrolyte Offering Nationwide

June 12, 2012 11:36 AM

Source: Genex 

Genex Cooperative, Inc. introduced NuLife® ReBOUND™ and NuLife® Oral Electrolyte to Midwest cattle producers in fall 2011 and has now expanded product marketing throughout the U.S.
ReBOUND™ is a source of direct fed microbials (DFMs) that helps maintain normal appetite and digestion in cattle. NuLife® ReBOUND™ also helps maintain fiber digestion and nutrient utilization, thereby maintaining dry matter intake and production. ReBOUND™, available in paste, powder and capsule forms, can be fed to dairy or beef cattle during times of stress or daily maintenance.
When given as directed, NuLife® Oral Electrolyte helps replace lost fluid and electrolytes, helps correct acidosis and provides a readily available source of energy. The electrolyte powder can be mixed with, or fed in conjunction with, milk or milk replacer.
“In marketing the NuLife® products,” explains Tom Bjelland, Genex vice president of strategic market development, “we wanted to bring a real quality product to our members and customers. Careful evaluation showed ReBOUND™ is not only a source of DFMs but also helps maintain performance during periods of stress. Both ReBOUND™ and the Oral Electrolyte have been readily welcomed by our dairy and beef producer members and customers.”
The NuLife® products are manufactured exclusively for Genex by Vets Plus, Inc.
“CRI has been a valued partner,” said Don McKillip, Vets Plus, Inc. national accounts manager, who oversees the CRI partnership. “This has been an exciting year for the NuLife® ReBOUND™ and Oral Electrolytes lines, and we are very eager to continue to expand sales throughout the United States.”
For more information, contact your Genex representative. To purchase online, visit
Genex is a subsidiary of Cooperative Resources International (CRI), a member-owned holding cooperative. The mission statement summarizes the goal of CRI: “To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.”

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