Headline yields and ROI on the rise again

March 28, 2008 12:21 PM
Headline yields and ROI on the rise again

Results from the most extensive on-farm trial program confirm powerful disease control is linked with consistent average yield boosts of 12 to 16 bu/A in corn and 4 to 8 bu/A in soybeans with Headline®.
In a year of increasing demand where every gain in yield counts, on-farm trial results confirm that the outstanding disease control with Plant Health benefits of Headline fungicide helped corn and soybean growers yield more.
In the more than 1,150 on-farm trials conducted in locations across the country in 2007, the average yield increase of Headline-treated corn ranged from 12 to 16 bu/A, while Headline-treated soybeans averaged 4 to 8 bu/A more. That works out to an extra profit of $34 to $51 per acre for corn growers and $28 to $74 per acre for soybean growers, estimated at current commodity prices and average application costs.1
"Growers are doing the math and they're finding, on average, a return on investment (ROI) using Headline fungicide that's upwards of 200% in corn and ranging from 150% to 400% in soybeans," said Dr. Gary Fellows, technical manager at BASF. "What's more is the consistency we've seen in the average yield advantage numbers over the four years BASF has been doing on-farm comparisons."
The 2007 results come at the end of a season that saw a strong uptrend in grower interest in Headline fungicide. "Growers were looking for the best technology to maximize their yields and turning to Headline fungicide in record numbers – especially in corn," said Dr. Fellows. "Given the strength of consistency in yields over time and strong ROIs, it's clear why. Headline is helping growers maximize their output per acre. Headline pays."

Headline – The most researched fungicide on the market
The thousands of on-farm trials done in 2007 augment the depth of comparison yield data that makes Headline the most researched fungicide on the market. In addition to the millions of acres applied over the past three seasons, Headline has been shown to offer a yield advantage in more than 5,000 on-farm field trials covering more than one-quarter of a million acres. 
Missouri grower Kip Cullers doesn't dispute the proven performance of Headline fungicide. He credits improved Plant Heath from Headline for his world record soybean yield of 154.74 bu/A.

"A healthy plant is a happy plant, and applying Headline fungicide is a key step in protecting my soybeans from disease and ensuring Plant Health," said Cullers. "With Headline, I know I'm helping to get the most out of every plant."

And you'll hear similar praises from Virginia grower David Hula, who views Headline as a key part of his operating practice and a contributing factor to his 2007 National Corn Yield Championship win with a yield of 385 bu/A.
"Headline is an integral part of Renwood Farms," said David. "Plant Health puts more bushels in the combine tank, which puts more dollars in the bank."
Growers like Cullers and Hula have seen the benefits of Headline. In fact, growers from across the nation are recognizing the power of Headline to control disease and improve Plant Health. Whether they grow corn, soybeans or both, they're applying it to more acres and more crops and they're seeing real advantages. These include better standability, bigger kernels, more pods, increased tolerance to hot and dry conditions and better grain quality. However, the best result is still the bottom line – increased yields and strong ROI.

Demand for U.S. grains continues to rise: Economist
Increased yields are essential to keeping pace with demand, says University of Missouri extension economist Dr. Ron Plain. He sees continued upward demand pressure for U.S. grains. "Forecasts for the next year show continued growth for domestic and export markets, which means the demand for corn and soybeans continues to grow."
These are good times for U.S. grain producers looking to capitalize on this economic opportunity, said Dr. Plain. "Because demand is high, crop prices are high and will rise or hold steady into the future – every acre is worth more." He cites ethanol and biofuel expansion as key drivers of demand, as well as increased demand for food in export markets.
The yield advantage that Headline delivers helped growers meet increased demand. BASF estimates that in 2007, U.S. corn and soybean growers who used Headline produced an additional $450 million worth of grain.
1 Estimates are based on Chicago Board of Trade March '08 corn futures of $4.33/bu and January '08 soybean futures of $11.51/bu on December 13, 2007.
Always read and follow label directions.
Headline is a registered trademark of BASF.
©2008 BASF Corporation. All Rights Reserved. APN 08-01-088-0003

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