These online resources can help extend your HR presence
If there’s one challenge ag business leaders face, it’s where to find new talent. Online resources can make it easier to find and hire the right people. Producers must create an engaging online presence and then use available tools to reach prospective employees.
The online face of your business speaks volumes to potential employees, explains Kara Yarnot of
Meritage Talent Solutions.
“Your website’s ease of access is critical in welcoming visitors who want more information,” Yarnot says. “Make sure your site is enabled for mobile devices and offers optimized viewing to mobile users.”
Social media also plays a key role in building your image. Creating separate Facebook and Twitter accounts for your company’s careers, for example, is a free and widely accessible way for prospective job candidates to find you.
Assign a team member to monitor your website and social media platforms regularly. Negative messages that aren’t addressed quickly and effectively can do extensive damage your brand.
Job Boards. Once your online brand is established, use job boards to find potential candidates and accompanying resumes. Job boards such as AgCareers.com and aggregators of these sites such as LinkedIn help circulate information about new employment opportunities.
“Social media and online boards also allow for quick feedback on candidate volume and whether or not recruitment messages are working,” says Jen Sorenson, communications director for Iowa Select Farms. “Most boards provide real-time results to recruiters and allow you to make changes to your messages to improve performance.”
The newest types of recruiting tools online are people aggregators, which are designed to be a one-stop shop for recruiters.
Companies such as SwoopTalent, and HiringSolved investigate social media, allowing recruiters to do a single search to bring back highly detailed information on candidates, Yarnot explains. Once contact has been made with candidates, she advises, be sure to engage with them. Candidate relationship management (CRM) software can help employers stay in touch with candidates, even if they aren’t quite ready for a position. The software can help producers set up workflows, connect with recruiters and categorize potential candidates by skill sets and locations.
Tools such as Phenompeople, Smashfly and Talemetry offer extended distribution of your jobs and track the location of results. Many of these solutions offer features including CRM functionality, talent pool management and advanced data analysis.
Recruitment Platforms. Digital marketing platforms can help farmers target people who are interested in their operation. If a job candidate visits your website, the platform can remind them of your business with advertising as they visit other internet sites. This is a subtle and effective way to stay top-of-mind with online visitors.
Each phase of the talent-acquisition process has multiple solutions. Analyze available resources and determine where your farm needs the most help. With a burgeoning world of digital services, it’s worth your time to investigate how each might be able to help your business grow more effectively.