How Ag Technology is Evolving

December 12, 2017 10:16 AM

There’s a lot of buzz around technology and what is the latest and greatest, but agriculture may be at the tip of the iceberg when it comes to fully utilizing technology to grow efficiency on the farm.

From controlling irrigation from your phone to capturing harvest data on the go, technology in agriculture continues to evolved.

“We’ve seen a period of investment in ag tech, digital agriculture, precision farming—there’s been tremendous dollars invested,” said Kenneth Zuckerberg, senior analyst, RaboResearch Food and Agribusiness. “However, there’s been a bit of a disconnect between the product coming to market and the use cases and success cases of the technology.”

Companies like Google have  jumped into agriculture, via Google Venture, investing in companies like the Farmers Business Network, but not every idea being launched is winning over farmers.

“The precision farming technologies that have already been created, that’s the variable rate, the GPS, those aren’t brand new, ” said Zuckerberg. “The new systems, farm management software systems that are attempting to organize farms better with account systems, etc., those add value but they’re expensive and adoption remains very low.”

California dairy farmer Dino Giocomazzi understands technology, and says business software is the most useful tech tool on his farm.

Watch the full Farm Journal Report from U.S. Farm Report above.

Attend the Farm Journal Ag Tech Expo this week in Indianapolis from December 11 through 13 to learn about the latest in ag technology.

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