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Hy-Vee targets food waste with Flashfood app

15:38PM Feb 05, 2019

Hy-Vee has launched a pilot program that lets shoppers buy products approaching their “best before” date at a significant discount.

The retailer has partnered on the pilot with Flashfood, an app designed to help grocers cut down on food waste.

Hy-Vee is piloting the program at two stores in Madison, Wis., and at its Fitchburg, Wis., store, according to a news release.

“At Hy-Vee, we know it’s important that we do our part as grocers to reduce food waste,” Jessica Ringena, vice president of innovation and business development, said in the release. “In 2018 alone, our food waste diversion programs at all our Hy-Vee stores have kept more than 25 million pounds of food waste out of landfills. This partnership with Flashfood is just one more way we can further increase our sustainability efforts.”

Shoppers can engage with the program by downloading the Flashfood app, browsing available deals, placing an order and picking up their selected items from a Flashfood zone in their Hy-Vee location. Produce items are included in the program.