Industry Gears Up for World Dairy Expo, Sept. 28-Oct. 2

September 23, 2010 10:37 AM

Source: World Dairy Expo

World Dairy Expo will celebrate the global dairy industry in royal fashion, Sept. 28 through Oct. 2, at the Alliant Energy Center in Madison, Wis. More than 65,000 producers and industry enthusiasts from 90 countries are expected to attend the 44th annual event.
World Dairy Expo sets the “gold standard” for industry events, featuring five full days of world-class competition among North America’s top dairy breeders. More than 2,500 head of dairy cattle will parade across the show’s famed, colored shavings.
Seven national and international breed shows will culminate with the crowning of World Dairy Expo’s 2010 Supreme Champion. Five breed sales featuring top-shelf genetics will take place on the grounds during the week.
The trade show at World Dairy Expo is second to none. Attendees can look forward to a gold mine of technology, products and services up and down every aisle. More than 750 companies from two dozen countries will present the world’s largest dairy-focused trade show, showcasing everything needed to manage a herd of dairy cows.
Learn more about participating companies under the “Attendee Information” tab at The site features a searchable keyword database and interactive maps to help you locate company booths at the show.
World Dairy Expo also hosts numerous competitions, including national and international judging and skills contests at the 4-H, FFA, Intercollegiate and Post-Secondary levels. In addition, winners of the 2010 World Dairy Expo Championship Dairy Products Contest will be honored on the opening day of the show, and winning forage samples from the 2010 World Forage Analysis Superbowl will be on display throughout the week.
An unparalleled opportunity to exchange ideas, World Dairy Expo offers free daily seminars on dairy management and other industry issues. These programs offer visitors technical expertise to stay knowledgeable and competitive in a global marketplace. Continuing education credits can be earned by members of the American Registry of Professional Animal Scientists (ARPAS) and the American Association of State Veterinary Boards – RACE Program.
Virtual farm tour programs allow attendees to explore a variety of successful dairy operations from across North America without leaving World Dairy Expo. The free half-hour visual presentations, led by dairy producers, are followed by a question and answer session. Forage experts also share valuable information at free daily seminars held on the Dairy Forage Seminar Stage.
Industry enthusiasts are invited to attend World Dairy Expo's Dinner with the Stars on Wednesday evening, Sept. 29. Four individuals will be recognized for their lifetime of service to the dairy industry. The 2010 honorees include: Liz Doornink, Wisconsin - Dairy Woman of the Year; Don Bennink, Florida - Dairyman of the Year; Horace Backus, New York - Industry Person of the Year; and Mr. Tadanaga Komori, Japan - International Person of the Year.
Hours for World Dairy Expo are 9 a.m. to 5 p.m. Tuesday through Saturday. Daily admission is $8 (US dollars) per person and season passes are $25 (US dollars) per person. Parking is free.
For more information, contact World Dairy Expo at 608-224-6455, via email at or visit

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