Should farmers consider it their job to communicate with consumers? The majority of young producers think so.
An informational survey conducted at American Farm Bureau Federation’s 2011 Young Farmers & Ranchers Leadership Conference in Orlando, Fla., revealed that 74% of YF&R members consider communicating with consumers a formal part of their jobs. The survey was conducted in February and included young farmers and ranchers, ages 18-35.
The trend of farmers working to tell their story to consumers has “staying power” according to Ben LaCross, YF&R chairman and a Cedar, Mich., cherry, plum and apple producer. He said that more young farmers and ranchers are using social media and other 21st century tools to reach out to consumers and tell their story.
The survey reported that 92% of young producers use computers on their farming and ranching operations. It found that nearly 98% of those surveyed have access to the Internet. Only 2% of those surveyed are not using high speed Internet and only 24% of the surveyed producers used a satellite connection for their Internet access.
It is not surprising that young producers are connecting with consumers via social media considering that 76% of the surveyed producers who use the Internet also use Facebook. Young producers aren’t only using the Internet to advocate for agriculture, the majority of them use the web to search for agriculture news and information. The survey reported that 81% of young producers turn to the internet to gather this type of information.
The AFBF President, Bob Stallman, believes that the future of agriculture is in good hands with young producers stating, “I know our young farmers and ranchers have the know-how and tenacity to ensure that the best days are ahead for our country and agriculture.”
Good news young producers, you can catch the latest agriculture news on AgWeb.com and our Facebook page. It’s the best of both worlds.