The Iowa Cattle Industry Convention will bring together producers and industry partners for educational sessions, policy discussions, and a trade show Dec. 8-9 at the Holiday Inn Des Moines-Airport Conference Center.
The convention will provide educational opportunities to all Iowa cattle producers: seedstock, cow-calf, backgrounders and feeders, as well as a sold-out trade show that will make use of the hotel’s 12,000 sq. ft. conference and trade show area. The Iowa Beef Industry Council and the Iowa Cattlemen’s Association will each hold their annual meetings, as well.
The theme of this year’s convention is “Share Your Story.” Each component of convention, whether it’s educational sessions, networking or the trade show, will provide an opportunity for attendees to improve their advocacy skills and tell their beef production story.
The Tuesday, Dec. 8 keynote presentation will be at lunch, featuring Nevil Speer of AgriClear. Dr. Speer will focus on current market conditions, including a look back into 2015, while also providing some perspective around how 2016 is shaping up for the beef industry. The overview will also highlight some discussion of broader strategies around decision-making in an environment of volatile markets.
On Wednesday, Dec. 9, the keynote event occurs at the 8:00 a.m. general session. Jayson Lusk, food and agricultural economist and author of The Food Police: A Well-Fed Manifesto about the Politics of Your Plate will present Telling the Agriculture Story – Current and Future Challenges Facing the Cattle Industry.
Visit www.iacattlemen.org for a full agenda and registration information.
Source: Iowa Cattlemen's Association