The Iowa Pork Producers Association has hired an experienced agriculture communications professional to lead its future communications efforts.
"We are fortunate to have secured the services of Ms. Dal Grooms to serve as our new communications director," said Pat McGonegle, IPPA chief executive officer. "Dal has an extensive and impressive background in agriculture communications leadership positions and the association is looking forward to her contributions."
Grooms was most recently an account supervisor for the Sandbox Agency in Des Moines. She previously served as communications director for the Iowa Cattlemen's Association in Ames from 2010 to 2015. Grooms also worked for the Iowa Farm Bureau Federation in West Des Moines for many years and owned her own news service earlier in her career.
"Iowa's pork producers are linchpins for their communities' and the state's economic engines, plus they produce a nutritious and delicious iconic Iowa food," Grooms said. "I'm looking forward to working alongside them and the IPPA staff in creating dialogues with Iowans about this good work they do every day."
The northeast Nebraska native has a bachelor's degree in journalism from the University of Nebraska-Lincoln and a master's degree in public administration from Drake University in Des Moines. She began her new duties on June 11.
Grooms replaces Ron Birkenholz, who is retiring on June 30 after a nearly 40-year communications career, including more than 12 years with IPPA.