The online auction site IronPlanet, which hosts virtual auction for used construction and agricultural equipment, held its first online European auction. The auction grossed $4.2 million U.S. dollars.
The auction sold 118 items and had a global audience of over 2,100 attendees from 126 countries. Equipment was featured from leading European suppliers.
The overwhelming success prompts IronPlanet to continue European auctions.
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