The Irrigation Association (IA) recently unveiled a new logo and tagline. The redesigned brand is part of IA's strategic plan to become the recognized authority on irrigation.
The new logo communicates the critical link between irrigation and making things grow, while the tagline, "Smart practices. Sustainable solutions.", is a powerful message of IA's mission and its members' commitment to better water management.
Increasing IA's role and visibility in the water management debate is a strategic goal of the organization. The new logo and brand intends to communicate IA's role in bringing industry stakeholders together to define and implement water management best practices, support expanded efforts to promote efficient irrigation and the importance of working with irrigation experts, and enhance IA's credibility with policy makers at the local, state, regional and national level and unify the association's major programs.
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