Is Buying a Drone Worth It?

January 23, 2016 02:31 AM

An ROI calculator from Measure can help farmers with this decision

Before spending hundreds of dollars on a new drone, most farmers want to know if they’re purchasing a valuable piece of technology or an expensive toy.

Measure, a drone service provider, has developed Drone Flight Calculator, an online tool to help farmers determine their return-on-investment using drones. Farmers input data, including fertilizer use, farm size, crop type and irrigation amount, to see if drones can improve their decision-making and/or cut costs on their farm.

“The Drone Flight Calculator allows farmers to easily determine if drone technology can improve their operations,” says Brandon Torres Declet, CEO, Measure. “While drones have been marketed to farmers, until today no tool existed to help growers quickly and easily calculate the benefits of drones.”

Once users enter their farm-specific data, the Drone Flight Calculator determines economic returns on either a per-acre or per-season basis. The tool is free to use, and Measure does not collect the information that is entered.

For additional information, visit For AgWeb’s industry-leading coverage of drones, visit

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