John Deere Deal Draws Big Interest But Little Consensus

November 6, 2015 11:30 AM

When John Deere announced Tuesday, Nov. 3, that it plans to purchase Precision Planting and forged a closer relationship with Climate Corp, the agriculture world paid attention. On AgWeb alone, more than 25,000 people read the article, and more than 1,700 of those shared the article with their friends on Facebook.

Online reactions on Twitter and online discussion boards were mixed. Precision Planting was busy telling its customers that the move would create more precision options. That didn’t stop some from asking: Would the move create innovation or kill it? Will this new direction be a positive one?

A Nov. 4 Farm Journal Pulse poll sought to weigh current farmer sentiment, and more than 1,250 farmers agree to disagree. Nearly half said they felt neutral (27%) about the acquisition or that it was too soon to tell (19%).

Of the remaining respondents, 30% of the sentiment was negative and 23% was positive. That breaks down as 9% very positive, 14% positive, 17% negative and 13% very negative.


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