Joint Venture Launches Unique Breeding Initiative Geared toward Grass-based Farm Systems

February 25, 2010 09:08 AM

The international herd improvement organizations NCBC and CRV have launched a joint venture to help customers who run grass-based farming systems. The name of the joint venture is Grassland Alliance and it will be the largest and most specialized player in the world specifically for the grazing market.

The cooperation covers a broad area and is unique in the international market of herd improvement. Joint work between NCBC and CRV will include their breeding programs, research and development, and marketing and sales. This means that both parties will have access to a wider gene pool to strengthen their product portfolio for the grazing market.  

The Grassland Alliance aims to help farmers who manage their herds on grazing systems. New Zealand, Ireland, South Africa and South America are among the areas in which this farming system is frequently seen, but it has a growing importance in the U.S. as well. Fertility and efficient production, based on low-input rations, are universal points of importance for farmers who run their cows on a grass-based system. 

The cooperation within the Grassland Alliance enables NCBC and CRV to select and sell the bulls whose genetics best suit the local grazing conditions in different countries.  

The agreement that launched the Grassland Alliance was signed on Feb. 19 in Enfield, Ireland. Both parties underlined the importance of international cooperation in order to further develop solutions for professional dairy farmers running grass-based farm systems. NCBC was established in 2005 with the merging of the AI studs and cattle breeding programs of Progressive Genetics, Dairygold, Kerry and South Western Services. NCBC is now Ireland's largest AI company. CRV is a cooperative cattle improvement organization. The shareholders are the Dutch co-op CR Delta and the Flemish co-op VRV. CRV has companies in the Netherlands, Belgium, New Zealand, Brazil, Germany, Luxembourg, the Czech Republic and the U.S.  

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