Krone Announces Western Expansion

October 29, 2009 09:04 AM

Krone NA, Inc. is changing their business model in the Western U.S. With the opening of a new Western headquarters, Krone is dedicating more space and more personnel to the service of their dealers.


Krone's business has grown significantly in the Western U.S. since the release of their BiG Product Line in the early 2000s.


The first step is opening a new 50,000 square feet Western headquarters in Reno, Nev. on December 1, 2009. The headquarters will house sales, service and parts staff. It will also serve as the sales and service training hub for Western Region dealers. Currently dealers are required to travel to Krone's North American headquarters in Memphis, Tenn. for training.


The Reno facility will serve as the primary parts warehouse for dealers in the West. That means reduced shipping costs and faster delivery times for all parts shipments.


The opening of the new facility will coincide with a new business model for Krone in the Western US. The current model relies on one territory manager per territory, a common practice in the industry. Krone will move away from the traditional territory concept relying instead on specialized personnel in the areas of business management and product management.


Krone business managers will be focus on the business and administrative aspects of our relationship with dealers. Account management, inventory control, forecasting and business planning will be key focus items. Krone product managers will be responsible for advancing Krone Products in the market. Utilizing an extensive level of product knowledge they will actively train and educate their dealers and customers on Krone BiG Line Products.


Instead of a dedicated territory, each business manager and product manager will be assigned communication and contact responsibility for specific groups of Krone dealers. This allows for operational flexibility and the ability to send specialized field staff where needed, when needed without the constraints of territory lines.


For More: Krone North America

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