Learning Session: Developing a Marketing Plan

January 26, 2010 06:00 PM

Mark Moore, Top Producer Contributing Editor
An effective marketing plan takes advantage of the next market move, no matter what that market move might be.
Mark Gold, managing partner of Top Third Marketing, told attendees at this year's Top Producer Seminar the key to developing a marketing plan isn't whether producers think prices are moving higher or lower. "Nobody knows for certain where the market will go,” Gold says.
And there are powerful marketing tools available that can protect producers. "Producers can use these tools to take advantage of the next market move, whether that move is higher or lower,” Gold says.

Back to news


Spell Check

No comments have been posted to this News Article

Corn College TV Education Series


Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!


Market Data provided by QTInfo.com
Brought to you by Beyer