Lely USA Announces Expansion to U.S. Headquarters

January 2, 2011 11:15 PM

Maker of robotic milking systems to build new North American headquarters and production site in Pella, Iowa

Source: Lely news release
Pella, Iowa — (January 2011) – Lely, the world leader in robotic milking systems, has announced the company will soon expand its production facilities to include Pella, Iowa, the current headquarters for Lely USA.  The expansion will significantly increase Lely’s production capacity in the North American market.
“Lely USA has been headquartered in Pella, Iowa for the past 7 years,” says Peter Langebeeke, President of Lely USA.  “It’s with great pleasure we’ll be able to pay back this incredibly supportive community with our significant facility expansion and new job creation.”
Plans include a 35,000-40,000 square foot production and office facility dedicated to the production and support of Lely’s line of robotic milking equipment, including the Astronaut robotic milking system as well as Lely’s complete line of feed and animal care products. 
The new space will be Lely’s first dairy production facility outside of its headquarters and production facilities in Maassluis and Rotterdam, Holland.  The new facility will dramatically increase the product capacity in the North American market, allowing the company to expand its current services and technologies to the North American dairy industry.
These new facilities and staff will also enhance Lely’s ability to support our Lely Center dealers located in North America. 
“The Lely Center dealers are the backbone of our marketing strategy in North America,” says Chad Huyser, Director – Sales & Operations for Lely USA.  “We value our relationships with these Lely Centers and are excited to bring added levels of service and support to our collective customers with our new facility and expanded team of dedicated employees in North America.”
In addition to new space, the expansion also will create 20-25 new full-time positions within the first year of the facility’s operation. 
“We’re constantly looking to expand our products and services in the United States and Canada, and this is a major step in helping us move towards that goal,” says Langebeeke. “The North American market holds tremendous potential and we are already seeing great interest in our dairy products from family farms up to large scale dairy herds. This expansion is a sign of Lely’s commitment to helping our dairy producers realize improvements in their financial and social well-being. We are excited to begin the transition and look forward to further establishing Iowa as a central location for Lely.”
About Lely USA
Lely USA is part of the Lely Group based in Maassluis, The Netherlands. Lely strives for improvement in the financial and social well-being of customers by being the company in the dairy/cattle market that offers pioneering, state-of-the-art farming solutions.  For more than 60 years, Lely has been well known for providing products, services and solutions that are relevant and meaningful to cattle producers, because they have been specifically designed to meet their needs.  As a result, Lely is the acknowledged market leader in automated milking systems and holds a strong position in the grassland machinery sector.
More information about Lely dairy industry innovations is available at Lely’s website, www.lely.com, or by calling 1-866-LELYUSA. You can also visit Lely’s Facebook page (Facebook.com/LelyUSA), Twitter page (@DairyRobot) or blog at www.lelylife.com.

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