Luke Bryan, Bayer Campaign Exceeds Goal of Donating 1M Meals

December 7, 2017 02:21 PM
 
 

Country music star Luke Bryan has been involved in agriculture since he was born. He grew up in rural Georgia, spending his summers scouting cotton.

Nearly a decade ago, the ACM and CMA Entertainer of the Year came up with the idea for the Luke Bryan Farm Tour.

In 2017, he began his Here’s to the Farmer campaign, asking fans to show their support to farmers and ranchers by using the hashtag #HeresToTheFarmer. Every time the hashtag was used, Bayer donated one meal through Feeding America.

Last year, the goal was to donate 500,000 meals. They decided to double their goal to 1 million meal donations before the end of the year.  In less than four months, the campaign not only reached that goal, but surpassed it in less than four months.

“I come from a farming background so I understand the hard work and passion it takes for farmers to feed America and feed the world,” said Bryan. “It just seemed like a perfect fit for me to partner with Bayer on the Here’s to the Farmer campaign.”

“We want to give a huge ‘thank you’ to Luke, his fans, state officials, and of course, America’s farmers, for making Here’s To The Farmer an overwhelming success,” said Ray Kerins, SVP for Bayer. “Farming communities across this great nation deserve our thanks and support. Here’s To The Farmer is one way Bayer was able to help hungry American families and we are incredibly proud of this campaign.”

Watch Luke Bryan discuss his Farm Tour on U.S. Farm Report above.

Back to news


AgTech Expo

Harness the power of AgTech

Farm Journal's AgTech Expo
Dec. 11 to 13 in Indianapolis, IN

Keynotes from: Google's Geospacial Technologist, Farm Journal Field Agronomist Ken Ferrie, and an expert in the Internet of Things. Plus 19 breakouts presented by independent industry experts. To learn more, click here.


 

RELATED CONTENT

Comments

 
Spell Check

No comments have been posted to this News Article

Corn College TV Education Series

2014_Team_Shot_with_Logo

Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!

Markets

Market Data provided by Barchart.com
Brought to you by Beyer
Close