Machinery Journal - September 2019

10:51AM Aug 13, 2019
Kubota Unveils Big, Bold M8 Tractor Series
Kubota Unveils Big, Bold M8 Tractor Series
( Rhonda Brooks )

Move over and make some room, large horsepower tractors. You’ve got new company, and it’s orange — the M8 Series from Kubota.

“It will be the perfect tractor for a 16-row planter, a 1,000-bu. grain cart or for some light tillage and general work around the farm,” says Todd Stucke, senior vice president of marketing for Kubota.

Kubota has been “creeping up in size and range” over the past few years, he adds, most notably with its M7 Series of utility tractors. Yet, the company saw it wasn’t filling customers’ needs in the overall utility segment.

“We needed to round out the line in the chassis size and go one size bigger to capture the whole segment,” Stucke notes.

Two Models
The M8 Series was built in partnership with Buhler Industries. The series will offer two models, both with a semi-powershift transmission and Kubota Variable Transmission:

  • M8-191 with 190 engine/162 PTO hp;  six speeds, five ranges;  25 mph to 31 mph
  • M8-211 with 210 engine/178 PTO hp; infinitely variable speeds; 25 mph to 31 mph

Kubota has stayed true to its long-term vision for bringing larger horsepower tractors to the market, despite the harsh downturn farmers and the overall ag industry have endured the past five years, says Linda Salem, president and CEO of Great Plains Manufacturing. (Kubota is the parent company for Great Plains.)

“I will tell you from a Great Plains perspective, we’ve learned in every ag downturn, you never slow down your product development. When the economy improves you want to be ready and have the product available the customer needs — and that’s what Kubota has done,” she adds.

Horsepower Climb

So, is Kubota planning to go even bigger?

“That’s the first question we got when we introduced the M7,” Stucke says. “We’ve got to get the M8 right, and then we’ll see.

“This is a tractor we’ve packed the latest technology into. At the same time, we’re giving farmers the comfort of their office in the cab of the tractor,” Stucke adds.

Kubota has not released the price for the new M8 Series but says it will be a “step up” from the M7 Series, which retails at around $175,000 on the top end.

The M8 Series will be available in the first quarter of 2020. For more information, visit kubotausa.com.