Mahindra Eyes China to Maximize Market

August 6, 2009 09:35 AM
In order to lower its production costs Mahindra & Mahindra Ltd. plans to use China as an export hub. Reports say the company could export as much as 30% of its Chinese production in five year. Currently, the company does not export large quantities of tractors from its two Chinese factories, where its 25% to manufacturer a tractor than India. For the past five years, Mahindra has had a presence in China through two joint ventures.
In other Mahindra news, the company plans to expand its agricultural equipment sector. Outside of the U.S., the company already sells a range of combines, rice planters and sugarcane harvesters, and the company will soon launch new harvesting equipment for cotton and potato farmers.
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