Farmers can’t afford to take on additional risks right now, according to FarmLink CEO Ron LeMay.
“Farmers CEOs deserve access to the same high-quality, real-time independent data CEOs in other dynamic industries use to validate the effectiveness of their management decisions and investments,” he says.
LeMay says his company is delivering a solution through its new Discovery product, an easy-to-use platform to explore FarmLink’s one-of-a-kind analytics built on millions of acres of quality assured yield data. At discovery.farmlink.com, farmers can access yield benchmark data on thousands of fields across five states from 2012 to 2015. They will be able to look at a “heat map” of yield potential for every field, and review more detail on up to five individual fields for free.
“The first benefit to Discovery is validation – simply seeing what occurred,” says chief data scientist Bob McClure. “If you had a field that over-performed this year, for example, was it the seed or the weather? This tool helps back out variables you can’t change so you can identify what changes you need to make for 2016.”
The instrument that drives Discovery is FarmLink’s proprietary analytics engine, which factors in soil types, rainfall amount and more to create reasonable yield benchmarks by comparing fields that have similar growing conditions.
After the complimentary trial of Discovery, farmers can subscribe to the service for unlimited access to actionable insights on their farm. The first five states available are Illinios, Iowa, Minnesota, South Dakota and Missouri. FarmLink plans to add several more states by Dec. 31.
For more information, visit discovery.farmlink.com.