Making Headway with Consumer Perceptions of Beef

August 1, 2012 04:31 AM

Source: Cattlemen's Beef Board

The latest checkoff-funded semiannual Consumer Beef Index survey shows increasingly positive perceptions about beef when it comes to nutrition, safety, taste and quality. 

The one factor pulling down overall satisfaction with beef is value perceptions. Read more about these consumer trends in "The consumer conundrum - Sink your teeth in to a great steak or grit your teeth about beef prices."

Likewise, a recent survey about consumer perceptions indicates that consumers are rating beef higher in terms of safety. "Beef safety confidence remains strong" analyzes consumer ratings of beef versus other foods and the differing perceptions of food safety at supermarkets versus foodservice outlets.

And, for more recent marketing studies that have found a growing number of socially conscious consumers are placing more emphasis on "ethical" food and demanding transparency from producers to demonstrate ethical production, read more at Socially Conscious Consumers.

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