Instead of listening exclusively to music while planting this spring, try turning your remote office into Tractor Cab University, says Chris Barron, an Iowa producer and a consultant with Ag View Solutions.
“By the time you get tired of listening to AC/DC, and you’re banging your head all day long, 16 hours is a long time for music,” Barron says. Complement those tunes with books that will build on your business acumen—“just download them on your phone and pop them in the radio,” he says.
Here are Barron’s recommendations for the top five business books producers should read during the 2017 planting season:
1. “The One Thing,” by Gary Keller and Jay Papasan. It discusses simply focusing on the things that are the most important to your business. It asks the question, "What is your one thing?"
2. “The Obstacle is the Way,” by Ryan Holiday. This book addresses how to turn trial into triumph, deal with challenges and turn them into positives.
3. “What I Learned Losing a Million Dollars,” by Jim Paul and Brendan Moynihan. This one discusses how to manage emotions in an unpredictable endeavor. It speaks to the fact that loss is a part of commodity marketing and that emotions shouldn’t drive your decisions.
4. “Midas Touch,” by Donald Trump and Robert Kiyosaki. This book addresses how to improve your business.
5. “Think Big and Kick Ass,” by Donald Trump. This one focuses on being optimistic, having positive plans for growth and thinking big.
Find these audiobooks on Amazon, Audible and other internet retailers.