Responding to the challenges of today's business world, the Association of Equipment Manufacturers (AEM) presents a three-event series of marketing webinars. The new online AEM Marketing Webinar Series will provide participants with tools and resources to help their companies survive today's economic climate.
Speakers include customer message management trainer and CMM Group CEO Tim Riesterer, noted author and futurist Tom Koulopoulos (of Delphi Group), and crisis communication expert Gerard Braud.
Each webinar will last one hour. The schedule is as follows:
• June 30: Customer Message Management: Taking Brand Messages to the Street Level, with Tim Riesterer providing a systematic approach that results in brand messaging and tools focused on the customer, and that the sales force will actually use.
• July 23: Inspiring Innovation and Creating Change, with Tom Koulopoulos sharing his insights on translating creativity into action and innovation that propels companies forward.
• August 27: Crisis Management and Communication, with Gerard Braud identifying strategies and tips to develop a simple but effective crisis communications plan.
For more: AEM