On Tuesday, McDonald’s made the announcement it would reduce greenhouse gas emissions by 36 percent, or 150 million metric tons by 2030.
While restaurants will become more efficient with lighting, energy equipment, and restaurant cycling, agricultural practices, such as beef production, will be impacted as well.
“We need to recognize that McDonald’s is a beef company first and foremost, and their efforts to improve beef sustainability is driven by their customers,” said Greg Henderson, editorial director of Drovers to AgDay host Clinton Griffiths.
Some of these practices have been implemented as part of a pilot program in Canada. According to Henderson, Canadian beef producers were favorable to the project.
Cargill is also working on its own pilot program to pay producers $10 per head for every animal that is verified sustainable.
“From a Canadian standpoint, efforts have been well-received and it’s a small part of what McDonald’s is doing at the moment,” he said.
Hear why producers could have some problem with the sustainability plan above.