Meat Labeling May be Attempted Under Trump Administration

February 3, 2017 10:54 AM

The issue of Country of Origin Labeling (COOL) may come back with the Trump administration.

Passed by Congress, COOL required labels showing where beef was born, raised, and slaughtered.

The U.S.’s trading partners in Canada and Mexico objected to the legislation and appealed to the World Trade Organization.

The U.S. lost the argument and faced billions of dollars in retaliation unless it repealed the mandatory labeling law. Now, there are rumblings the concept may be resurrected.

“Some of the Trump ag people have mentioned a mandatory COOL (mCOOL),” said Jim Wiesemeyer of Informa Economics. “His top people would go along with that. Canada and Mexico, as a result of the litigated WTO case, if they didn’t like any return to U.S. mCOOl labeling program, they could immediately invoke sanctions against the U.S., per the WTO dispute settlement panel.”

“There was a transition that the Trump team had that mentioned COOL,” said Colin Woodall, vice president of government affairs for National Cattlemen’s Beef Association (NCBA). “We were able to go in and talk to his ag advisory team to tell them how much of a bad idea that was and how that would have a negative impact on us again. While we don’t see anything imminent, we have to stay diligent.”

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Spell Check

David Schertz
Krum, TX
2/3/2017 02:21 PM

  Of course NCBA talked about how bad it would be, for them. NCBA has shown its allegiance lies with the big meat packers and processors and not the family farmer and ranchers. Our meat packers and processors helped Canada and Mexico win the fightin the WTO. Which is a failed process the way disputes are heard and the tribunals are picked.

S.Bend, IN
2/3/2017 08:21 PM

  The NCBA is a real joke, we all know who their stroking. We're proud of the made and grown in America label. It's sad when a nation is afraid to have their name on a label of origin. It only means that their products have to be blended with american grown agriculture products. It's sad that these two tit sucking countries can't be weaned. Get out of the WTO, their only job is to push globalization at the expense of the american farmer and worker.

2/3/2017 06:01 PM

  we need cool the american people know alot of meat is currently coming in from south america ?no. imports are killing grassfed beef producers like myself. all we ever hear is exports exports we need exports but, the sad reality is we have good exports. the slippery snake in the grass is imports! it's killing ag in general. i guess the bottom line is more important than giving a rats ass about fellow americans plight to survive


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