Milk Replacer Product Line Launch

February 24, 2010 09:15 AM

Provimi North America announces a new line of milk replacer products under the brand name Nurture calf formula. The Nurture calf formula brand name was developed with the calf raiser in mind and positions the line as products that foster the growth and development of baby calves.

The Nurture product line will include six different products—Pinnacle, PlusEZ, Basic EZ, Basic, Start and Value—each designed to match a specific need of the calf raiser. What differentiates the Nurture line from competitive products is that every Nurture product is formulated with a proprietary neonatal nutritional technology trademarked NeoTec4. NeoTec4 is a novel combination of essential fatty acids with peer-reviewed and published research. The product has also been field-tested over the last 10 years and shown to help accomplish the four most important goals of any calf raiser: improve ADG; improve feed efficiency; reduce scours; improve frame growth.

New FDA regulations regarding reduced levels of Neo-Terra in milk replacers will likely leave calf raisers looking for new solutions for enhancing and maintaining calf health and growth. Nurture calf formulas with NeoTec4 will be exactly what calf raisers need: a milk formula product line that is easy to mix and proven to support calf health—cost-effectively.

Learn more about Nurture by visiting and NeoTec4 by visiting



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