Millennial Marketing Matters Much

December 11, 2015 10:28 AM

By: Alan Newport, editor of Drovers/CattleNetwork

Recent research shows Millennials favor beef as a food and says they are willing to pay for things like steak that may seem pricey but which they see as providing quality.

A consumer survey in March 2015 showed 78 percent of all Millennials think beef’s positives outweigh its negatives. The ranking is higher among Millennial parents — 82 percent. This would seem to be important news indeed and a positive trend for the future.

Millennials were born from 1980 forward and number slightly more than the baby-boom generation. That makes them the largest generation ever and subjects their spending habits and their every preference to intense scrutiny by all marketers. This is why the Beef Checkoff program is spending time and money on Millennial marketing research.

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