Missouri Student Is One 'Eggcellent' Entrepreneur

September 29, 2011 04:15 AM

Dustin Stanton, age 18, is on the right path to becoming a top producer. Currently a freshman at the University of Missouri-Columbia, Stanton has grown his farm project of producing eggs to a regional business by connecting with consumers and paying close attention to freshness.


"It’s the taste that keeps them coming back," says Dustin Stanton, of the farm-fresh eggs he produces with his brother Austin in Centralia, Mo. The quiet 17-year-old has become an aficionado on what consumers want when it comes to eggs.

A Day in Ag logoStanton visits with customers at local grocery stores and the farmer’s market, and talks with students in the dining halls at the nearby University of Missouri-Columbia, a buyer of his fresh eggs. This attention to detail helped Stanton win a 2010 National Agri-Entrepreneurship Award and $1,000 during the 83rd National FFA Convention in Indianapolis, Ind., in October.

At this year’s convention, Stanton is a national finalist in the Agricultural Sales—Entreprenuership category. The national award will be presented at the convention in October. His business, Stanton Brothers, was hatched when Dustin’s first grade class incubated 12 baby chickens. As a reward, one of the students had the opportunity to take these chicks home, but Stanton was not the lucky 7-year-old. Heartbroken, Stanton told his uncle of his situation and his uncle bought him his first six baby chicks the next day.

Today, Stanton raises more than 8,500 chickens and sells an average of 2,000 dozen eggs per week to the Columbia Farmers Market, eight restaurants, three bakers, two health food stores and seven grocery stores. A new grocer to Columbia, Natural Grocers, based in Denver, Colo., has already committed to purchasing eggs from Stanton Brothers.

"My major objective right now with Stanton Brothers is to provide a safe, reliable and nutritious source of eggs to local people who enjoy eating food that they know where it comes from," Stanton says. "I even help raise the grain that I feed to the chickens. That’s the fun part—I control the quality of the product from start to finish."

Stanton is attending the University of Missouri-Columbia, majoring in Agribusiness Management, and plans to continue to market his eggs to local consumers while working on the family farm.


See all ‘A Day in Agriculture’ coverage.


Back to news


Spell Check

9/29/2011 03:05 PM

  Congrats!! He is meeting one of the biggest issues of the consumer today. Consumers generally want fresh, safe well raised products. They also care WHERE their food comes from. All the nasty stories re. the chicken & egg industry has really caused a negative image in the consumers mind. I have 30 beautiful girls that produce jumbo brown eggs. People love them! They are fresh natural (not organic) and taste wonderful!

10/1/2011 09:54 AM

  I have "followed" this brilliant young man for a number of years. I am very proud of him, of his accomplishments, of his strengths, and of his ability to know what the consumer wants and needs. He is a very intelligent, compassionate, and successful young man. Though I never had the opportunity to have a son, if I had, I would have wanted one just like him. I have had the opportunity to hear some of his speeches, and was overwhelmed by his knowledge and consumed by his words, he speeks from the heart. To anyone who has never heard him speak, or met him, you have certainly missed out. He is one of a kind, a very honest, kind and hard working young man. His family must be very proud of him. Congrats and keep up the great service you have provided to all of us.

10/1/2011 10:13 AM

  Congrats and keep up the great service you have provided to our communities. What a wonderful young man, intelligent, hard working, compasssionate, such a great role model for both young and old alike. I have followed this young man for years, and am very proud of him and his accomplishments. Also a great speaker, speaks from the heart, and his knowledge overwhelmes me for someone in his age group. I hope only the best for him and his brother. All who knows him must be very proud to be a part of his life. The best of luck with your business and your life. God Bless.


Corn College TV Education Series


Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!


Market Data provided by QTInfo.com
Brought to you by Beyer