Mistakes When Working with a Marketing Adviser

November 8, 2009 06:00 PM

Sara Schafer, Farm Journal Media Business & Crops Online Editor
The first-ever Marketing Rally is less than a month away. Held at the Palmer House Hotel in Chicago, the world's center for grain, this historic gathering provides producers unprecedented access to the best marketing minds in agriculture – all under one roof.
During the event, 16 market experts will provide extremely valuable and elite marketing information to participants.
To spur some Marketing Rally thinking, we've asked all of the experts the following question:
What's the No. 1 mistake farmers make in working with a marketing adviser?
Here are answers from four of the market experts:
Jim Bower, Bower Trading
"I have found far too many farm/ranch clients look at local and or regional issues and simply do not understand the global numbers we provide."
Richard Brock, Brock Associates
"Being honest with themselves about what their expectations are."

Read Brock's speaker spotlight.

Alan Brugler, Brugler Marketing
"Ignoring the markets for weeks at a time and trying to blend strategies from multiple advisors."

Read Brugler's speaker spotlight.

Gregg Hunt, MF Global
"Putting hope, fear and greed into the decision is a big mistake for farmers."

Read Hunt's speaker spotlight.

Stay tuned to read the answers from the other experts.
For More Information
Marketing Rally
Dec. 3 - 4, 2009
Palmer House Hilton, Downtown Chicago

You can e-mail Sara Schafer at sschafer@farmjournal.com.

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