In 2003, thirty guys from Australia said no to razors for the month of November to raise awareness for prostate cancer. They dubbed the month “Movember” in honor of the “mo”ustaches they sprouted.
By 2015, Movember is a worldwide phenomenon. Even a dairy group is joining in the action. The MoDairy campaign notes that one in seven men will be diagnosed with prostate cancer, and dairy farmers are not exempt from this statistic.
MoDairy’s call to action is pretty straightforward. They want you to post a mustache photo to their Facebook page (www.facebook.com/MoDairy) to help promote awareness or prostate cancer and other men’s health issues. MoDairy will donate $5 to the Movember Foundation for each photo submitted. The photo receiving the most likes will also win a choice of a steel cow print.
“We need to continue to emphasize men’s health issues such as prostate cancer throughout our industry,” says Amy Throndsen with Advanced Comfort Technology/DCC Waterbeds, one of the campaign’s sponsors. “Many of us know someone we care about that has been impacted by these health issues, and we need to bond together to raise awareness.”
If you can’t grow a mustache, you can still donate to the foundation, Throndsen says. Awareness is great, but action is better, she adds. The ultimate goal of the campaign is to encourage men to schedule an annual health screening with their doctor.