New Ag Data Transparency Website Launches

March 2, 2017 02:52 PM

Transparency absolutely matters to farmers as they increasingly pair off with various third parties to collect and share on-farm data. Now, a new tool will help industry-wide transparency efforts to gain much-needed momentum, according to ag lawyer Todd Janzen.

Janzen is the project administrator for the tool, called the Ag Data Transparency Evaluator. Participating companies answer a set of 10 questions that helps determine compliance around certain core principles of data ownership, consent and privacy. A third-party administrator also reviews the products, which if approved, receive an “Ag Data Transparent” seal of approval.

The project began a year ago, with a web page hosted on American Farm Bureau Federation’s website. Now, the tool is newly available at

“After our first year of operation, the evaluator tool has grown up,” Janzen says. “That means moving to our own, independent website, enabling technology companies to easily link and show their compliance with the Ag Data Core Principles. The ultimate winner is the farmer, who can easily find background to research ag precision products.”

Britt Raybould, who farms near St. Anthony, Idaho, says the evaluator helps take the guesswork out of how companies might collect and use his data.

“Instead of losing myself in the fine print of terms and conditions, I get straightforward answers to 10 questions that help me make smarter decisions about the data partners I work with in my operation,” he says.

Several precision ag products have been evaluated so far, including Onsite, Morning Farm Report, FARMserver, Conservis, Farmobile, Granular, FS Advanced Information Services and MyAgData, with more products currently under evaluation.

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