A lot has happened at Buhler Industries in the past 12 months. On Nov. 1, 2007, Russian combine manufacturer Rostselmash, Inc. acquired 80% of Buhler Industries Inc. And today, on Oct. 30, 2008, the manufacturer announced that moving forward all of its tractors will be branded solely with the Versatile name brand.
This announcement includes row crop and four-wheel drive tractors. From now on, all Versatile tractors will follow the nomenclature of the Versatile brand name followed by the engine horsepower for a model designation.
Cummins will be the exclusive engine supplier for Versatile tractors.
All of this news was unveiled this morning at the company's first ever North American dealer meeting. This is the launch of a renewed commitment to their dealer network, which will include improved parts service and corporate support.
"Our focus is on our product and our dealer network," said Dmitry Lyubimov, President of Buhler Industries, Inc. "Our product is designed to be reliable and simple with a competitive price. We want to create mutually beneficial relations with dealers."
Buhler Industries has doubled their tractor production compared to last year in response to the demand for machinery.
"We are going to resurrect the Versatile name to the proud heritage it has made," said Eric Allision director of sales. "Since 1966 the Versatile name has appeared on tractors, and Versatile is the name farmers want."
As part of this announcement, Versatile has added two new tractors to its row crop tractor lineup. The Versatile 250 and Versatile 280 are powered by Cummins QSC 8.3-liter engines and replace the Buhler Genesis 2180 and 2210. The Versatile 250 provides 225 PTO hp and the Versatile 250 provides 200 PTO hp. Both models feature 18-speed full powershift transmissions. These are the first tractors to include the new warranty program from Buhler: 2-year/2,000 hour comprehensive warranty and a 3-year/3,000 hour powertrain warranty.
Photos courtesy of Verastile.
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