New Starbucks Drinks Use Dairy Protein

August 28, 2008 07:00 PM
 
Starbucks Coffee Company recently launched two new nutritious drinks made with a proprietary dairy whey protein and fiber powder the company developed with the help of the producer-funded dairy checkoff.  The new beverages, Vivanno™ Nourishing Blends, come in two flavors — orange mango banana and banana chocolate.
 
The beverages consist of a whole banana, whey protein and fiber powder, the customer's choice of milk, and ice. The new drinks offer at least 16 grams of protein, five grams of fiber and at least one serving of fruit. A 16-ounce drink has 270 calories or less, and no artificial colors, artificial sweeteners or high fructose corn syrup.
 
Dairy checkoff staff worked closely with research and development personnel at Starbucks to create products containing dairy ingredients such as whey protein — a high-quality protein found naturally in dairy. Whey protein provides the nutrition, flavor, functionality, and value necessary for great-tasting, healthy products that can succeed in the marketplace.
 
"Overall, dairy ingredients serve functional roles in many foods and beverages,” said Paul Rovey, Arizona dairy producer and chairman of Dairy Management Inc., which manages the national dairy checkoff. "The use of whey protein in these drinks is good news for dairy producers. With more than 15,000 locations worldwide, Starbucks presents an enormous opportunity to help us build sales.”

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