The XXIII Olympic Winter Games are in in full force and Team USA has many Olympians who are utilizing dairy as fuel for their medal chase.
During the middle of the qualifying rounds American snowboarder Chloe Kim tweeted about wanting some ice cream.
Kim went onto to win the halfpipe competition and her love for ice cream went viral along with her gold medal victory.
NBC asked Twitter followers what ice cream she should get and Cookies & Cream came out on top of the medal stand.
While Kim isn’t directly on Team Milk it is clear she enjoys dairy. Team Milk athletes are participating in a number of events and have been actively promoting dairy in MilkPEP’s Milk Life campaign.
A Milk Life commercial featuring skier Maddie Bowman has been playing during the Olympic broadcast by NBC showing the 2014 gold medalist preparing for the games her whole life.
Towards the end of the commercial it is noted that “9 out of 10 Olympians grew up drinking milk.”
Katie Uhlaender is another member of Team Milk and prior to heading to PyeongChang, South Korea she visited a dairy in Colorado.
Katie Uhlaender | #MyFocus
Milk athlete Katie Uhlaender knows protein is essential in helping her prepare for the #WinterOlympics! Watch her visit to a dairy farm before she heads to PyeongChang. #MyFocusPosted by Team USA on Wednesday, January 17, 2018
Uhlaender races in the skeleton event and she knows a thing or two about farming having worked on her family’s farm in Kansas. During Uhlaender’s visit to Quail Ridge Dairy she talks with dairy farmer Mary Kraft about the importance of nutrition.
“Milk is a nutrient powerhouse,” Uhlaender says in the video. “It has nine essential vitamins, including 8 grams of protein. Protein is huge for creating muscle mass and recovering from workouts.”
Following the interview Kraft tells Dairy Herd Management she had “so much fun” helping put together the video.
“Dairy farmers have seen a number of these promotions and they are pretty excited about being featured in the Olympics as part of what makes the world go round,” Kraft says. “We get to put our finger on magic and be a part of it, too.”
Jamie Anderson was recently crowned gold medalist in snowboarding for the slope style event and before the Olympics she visited a farm in Vermont with Organic Valley.
“The most valuable thing you can pass onto your loved ones is taking care of your body through your nutrition,” Anderson says.
The Olympics in PyeongChang will end on Feb. 25 so there is still plenty of time for Team USA athletes powered by milk to earn medals and represent dairy farmers who help fuel them.