Organic Milk Might #SaveTheBros

Organic Milk Might #SaveTheBros

If there is anything that bros know it is how to get jacked, yoked and swole thanks to a regime of protein shakes.

Bros are big contributors to the U.S. economy consuming “2/3 of our nation’s light beer and 100% of our AXE Body Spray.” But the millions who drink protein shakes could be in serious trouble.

Bros are in danger, or that’s what a new advertising campaign from Organic Valley is trying to convince muscle bound bros.

“Most bros are unaware of the scary chemical and artificial ingredients inside these shakes. If bros keep pounding this stuff at this rate we could face a total bro colony collapse,” says the narrator of the commercial.

Organic Valley is pitching a plan to “save the bros” with Organic Fuel, a recovery shake with 26 grams of protein, “but none of the synthetic junk.”  

The synthetic, chemical junk the commercial refers to are:

  • GMOs
  • Toxic Pesticides
  • Synthetic Hormones
  • Artificial Sweeteners
  • Weird Chalky Powders


I guess that means dairy producers who aren’t organic are selling chemical junk.

It’s too bad Organic Valley had to take a jab the rest of the dairy industry. That was a very un-bro like move. Maybe they should read over The Bro Code again.

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Spell Check

Gary Jahnke
Lancaster, WI
2/17/2015 08:14 PM

  I am a retired beef farmer and also retired from being employed in the dairy industry. Your articles in general unfairly attack the organic producers. In 1980 a university professor told me you manipulate and promote whatever you feel but you will not stop a trend. As consumers are becoming more concerned about their food they are trending to organic products. After 35 years your magazine needs to acknowledge this trend and not attack that side of the farming community. Your scarisms offends more than it educates.

McLean, NE
2/17/2015 08:53 PM

  And yet you still log on and read their articles Gary. If the internet trends towards sensationalism and scare-tactic journalism your commentary won't stop the trend but your viewership withdrawal might.

Salamanca, NY
2/18/2015 08:37 AM

  At a farm show last week an organic valley rep took jabs at conventional daries not knowing at that point that she was talking to 3 Dairy producers. She proceeded to offer us milk cheese and protein shakes but we all refused. I told her I was full at the moment and don't work out. In reality I was just trying to avoid confrontation because every organic dairy producer I know presonally has admitted to me that the stretch and break the rules of organic production. It's disappointing to know that producers in the industry are purposely lying to consumers at a time when we need their trust the most.


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