Cattlemen from across Kansas will be converging in Wichita this week for the annual convention of the Kansas Livestock Association amid all-time high cattle prices.
The three-day event touches on nutrition, cattle markets and retail sales.
The event kicks off Wednesday with Nina Teicholz, author of "The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet." Her keynote address is being touted as focusing on the possible unintended consequences of Americans being told to cut back on saturated fat for more than 40 years.
Thursday will feature a presentation from CattleFax Executive Vice President Randy Blach talking about the cattle market outlook. He will analyze on the factors behind the record prices along with a prediction for how long that profitability might last. He is expected to also discuss the rate of expansion of cattle herds and what that bodes for beef supplies.
Other speakers that day include James Herring, president and chief executive officer of Friona Industries, the third-largest cattle feeding operation in the United States. His company's feed yards have a capacity of 300,000 head of cattle, and his session is touted as assessing the prospects for the beef industry.
Walmart executive Brittni Furrow is on tap Friday to explain her company's global approach to sustainably produced food items and is expected to talk about where beef fits in it. Her presentation will be followed by Kim Stackhouse, director of sustainability research for the National Cattlemen's Beef Association, talking about how the industry works in meeting the demands of Walmart and others.