PETA has come under fire in Australia thanks to an advertising campaign depicting a mutilated lamb.
An advertising campaign by People for the Ethical Treatment of Animals (PETA) has farmers and sheep shearers up in arms in Australia.
Jona Weinhofen, a member of the band I Killed the Prom Queen, was photographed with a fake maimed lamb that featured the slogan, “Here’s the rest of your wool coat.” The advertisement was part of an undercover video series the animal rights organization performed at 19 shearing sheds in three different Australian states.
When the image of Weinhofen began to make the rounds on social media, it became a debate ground for why PETA made the campaign. Here is a sampling of the comments:
On the political side, Australia’s Agriculture Minister Barnaby Joyce has called the attack on the wool industry “a load of rubbish” and a “pack of lies.”
Joyce went on to say, “I was talking to shearers yesterday, and shearers who feel completely insulted by what is being alleged. Mr. Weinhofen has turned up with a prop and said it was a sheep and completely disparaged the whole of the shearing industry, an industry which is our third largest rural export, worth about $2.8 billion a year.”
Australia’s Network Ten television show "The Project" held a discussion with PETA representative Claire Fryer who says “systemic abuse” is common in shearing sheds. Those claims were then shot down by one of the hosts, who was raised on a sheep station.
To see the full interview, check out the video:
PETA vs the shearing industry #TheProjectTVYou can read the statement from the 'Australian Shearing Contractors' Association' here: http://bit.ly/SCAA-statement
Posted by The Project on Tuesday, April 14, 2015
The Shearing Contractors’ Association of Australia issued a statement in regard to Fryer’s claims: “The latest PETA campaign, featuring a fake sheep and Hollywood-style injuries, is completely misleading and a desperate, self-serving publicity stunt.”
PETA's advertisement has already had a meme created that has nearly 3-times as many shares as the original image. California sheep producer Crystal Dryden Emsoff shared the meme on Facebook saying, "Let's make THIS go viral! THIS is the truth!"