A new digital platform, Stratum, aims to help farmers improve grain marketing and profitability by overlaying production economics with marketing activities.
Developed by GrainBridge, a joint venture of ADM and Cargill, Stratum is planned for a 1st quarter 2020 launch. The GrainBridge joint venture was formed in October 2018 to help the companies build technology tools for their business and their farmer customers.
The Stratum system will be available to all grain buyers with immediate access to more than 400 grain buying locations. There is no user fee to farmers.
Via Stratum, farmers can access:
- Location information
- Cash bids
- Basis levels
- Grain contracts
- Load tickets
- Payment information
- New sales contracts
- Planned budgets
“Today, now more than ever, farmers need analytic tools for quick, informed, fact-based grain marketing decisions,” says Faith Larson, chief strategy officer at GrainBridge. “The platform is fed by all real-time data and allows the farmer to make marketing decisions when it’s convenient for them—on their computer or smart phone.”
Larson says the overall intent with Stratum is to eliminate the need for any manual input. GrainBridge is developing partnerships to integrate field and production data so farmers can view input costs relative to every field.
“The first step after sign up is for a farmer to link all their agribusiness accounts,” Larson explains. “And then, they’ll want to use the connectivity we are building to bring in their agronomic data.”
The goal is for the platform to clearly display break even prices based on farmers’ acreage, input cost and yield data.
Data will also be aggregated so users can observe regional trends via an interactive dashboard.
For security, the platform will not reveal any individual farmer data to the grain buyers that isn’t already available to them (such as individual contracts.) And all aggregated data displayed on the dashboard will not include individual identities.
Larson says while the platform will be launched early in 2020, expect additional updates at a routine pace.
“This is an independent platform built for the farmer, and we look forward to bringing additional features to help them make the best marketing decisions they can,” she says.