Positive Peer Pressure

February 28, 2012 07:10 PM
Positive Peer Pressure

Peer advisory groups offer accountability, support and a place to learn

The need to get better faster is accelerating, says Danny Klinefelter, Texas A&M economist. One way to put your farm operation on the fast track to success and growth is to join a peer advisory group. These networks are made up of a handful of producers from different regions and different product niches who gather a few times a year to discuss the ins and outs of the farming business.

According to Tim Schaefer of Ag Performance Roundtables, farmers who participate in a peer advisory group benefit from the accountability of the group members."There is positive peer pressure that comes out of a good group," he says.

Ohio farmer Les Imboden, who is involved in a peer group, says the pressure comes in two ways: "There’s peer pressure and there is pressure from the facilitator. It’s a structured environment that forces members to focus and participate."

Though the members’ hometowns and operations differ, a peer network can serve as the kind of support group that’s hard to find elsewhere. "It gives us a chance to kick the tires on numerous matters in a confidential way," Imboden says.

In Imboden’s group, members don’t talk about how to increase corn yields or machinery technology. "It’s about human resource issues, PR issues and how to find that next 1,000 acres," he says.

That is important, according to Schaefer, who says that producers have to be good resource managers. "You have to think like executives and act like executives," he adds.

While participating in a group has a monetary cost, Klinefelter says, the real cost is time. Imboden says the key is for all members to have "skin in the game." He says that producers who are paying to be involved in a group are committed to making the most of it. "I paid extra to bring my banker and my son, and the return on my investment was huge."

New Peer-to-Peer Network Takes Shape

TPexec networkToday’s volatile agricultural environment necessitates continuous management improvement for producers. With that in mind, Farm Journal Media is excited to launch the first national peer-to-peer network for executive producers. Named the Top Producer Executive Network, the program will assemble numerous small groups of top farmers and ranchers to act as reciprocal advisory boards for one another.

Modeled after peer-to-peer networks in other industries, the Top Producer Executive Network will organize and facilitate on-farm meetings for these groups, providing members with valuable, strategic advice from like-minded peers. Danny Klinefelter, director of TEPAP (The Executive Program for Agricultural Producers) at Texas A&M, will serve as chairman of the advisory committee for Farm Journal’s peer-to-peer network.

Learn more about the Top Producer Executive Network.


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