A beef processor in Texas has launched a grass-fed ground beef program that sources meat from an individual animal and is offering the product in grocery stores throughout the Southeast.
Nurture Ranch based in Frisco has established Nurture Ranch 1 Steer™ Ground Beef, which uses ground beef from one steer per pack and has traceability through code trace. This allows consumers to know where the beef came from starting at birth and ending at harvest.
The ground beef is being sold at grocery stores in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Virginia. Grocers where the beef can be found include Publix.
Nurture Ranch 1 Steer Ground Beef is being touted as an alternative to other forms of ground beef that typical originate from multiple cattle and the company calls it “cleaner” for this reason.
“Pioneering the 1 Steer™ and 1 Cow™ process has helped us provide the cleanest and most transparently-sourced beef available to consumers,” says Rodney Mason, founder of Nurture Ranch. “Our unmatched clean taste and transparency is bringing the true ranch-to-table concept to the grocery store.”
Beef is sourced from a fifth generation ranch in Texas. The cattle are 100% grass fed and are never in a feedlot or confinement. It is labeled as being antibiotic, hormone and GMO-free.
The ground beef is being sold for $9 per 1 lb. package.