Cattle producers are being asked to provide their input to the 2011-2012 National Beef Quality Audit by taking a short survey at www.cattlesurvey.com. The survey can be completed in approximately 10 minutes.
The 2011-2012 NBQA, led by scientists from Colorado State University and Texas A&M University, is designed to collect and analyze information from cooler audits in the packing sector, face-to-face interviews with beef supply chain partners and for the first time cattle producers including feeders, stockers, cow-calf operators, and seedstock producers will be surveyed. Producer input is being sought to strengthen the measurement of quality-based practices implemented on farms and ranches that support consumer confidence in beef products and production systems.
The checkoff-funded National Beef Quality Audit (NBQA) has provided important benchmarks for the U.S. beef industry since 1991. According to Ryan Ruppert, Director of Beef Quality Assurance (BQA) of National Cattlemen’s Beef Association, the audit has been conducted approximately every four years with the historic focus centered on quantifying the performance of beef carcasses for a number of value enhancing characteristics. The previous surveys have assisted in identifying challenges and opportunities for cattle producers.
"We hope to quantify the current adoption level of quality driven management practices by the industry and develop a benchmark to measure future performance. Our goal is to provide a foundation to direct future educational initiatives and to improve the competitiveness of beef as well as beef by-products," says Ruppert. "By collecting input from cattle producers, we will help consumers and influencers better understand beef production and the commitment of cattlemen to producing safe and wholesome beef products."
Cattlemen can find the survey online at www.cattlesurvey.com.