, Farm Journal Editor
In a room packed with farm equipment company executives from around the world, profi – a German-based magazine devoted to independent machinery coverage–celebrated its 20th anniversary at Agritechnica in Hannover, Germany. Taking a light-hearted approach, editors of the magazine poked fun at themselves and their very serious approach to testing and report on machinery.
From the first issue in December 1989 until now, profi takes a Consumer Reports-type approach to covering all aspects of far equipment. In stereotypical German fashion, exacting planning went into deciding what the magazine would cover and how. As a result, the key departments and subject areas in the first issue still exist today. Those include tractor tests, driving impressions, and technology.
Teaming with the DLG, profi tests tractors at an OECD test station similar to the one at the University of Nebraska. However, the test protocol goes beyond the standard tests and includes factors that help farmers more fully evaluate the machines.
As tractors evolved into smart, high-tech machines with sophisticated transmissions, profi helped pioneer a new test procedure at the DLG called a Power Mix.
In addition to testing tractors, profi evaluates combines, forage harvesters, seeding equipment and virtually every type of farm equipment on the market. The tests remain a hallmark part of the monthly magazine.
In recent years, two new areas of coverage—machinery management and biofuels – were added to reflect the changes in agriculture.
In addition to Germany, the magazine's content is now read in 95 countries. An English language version, profi International, is published for England, Scotland, Ireland and Wales. Full issues are also translated for Greece and Russian speaking countries like Russia, Kazakhstan, Ukraine and Belarus. In the U.S., a content-sharing joint venture with Farm Journal brings tractor tests and other information to North America.
If you'd like to receive a free trial, visit www.profi.com/freetrial
Celebrating the 20th anniversary of profi are Karl-Heinz Bonny and Manfred Neunaber, editor of the global machinery magazine that tests farm equipment and provides independent performance reports.