Quality, Not Price, Tops Why Farmers Switch Equipment Brands

June 1, 2018 01:57 PM
A recent survey by Ag Equipment Intelligence and Farm Equipment magazine shows farmers value quality and service.

Think about what comes to mind when you make a major capital purchase: Price, availability, accessibility, quality, etc. A recent survey by the Ag Equipment Intelligence and Farm Equipment magazine shows farmers value quality and service.

Ag Equipment Intelligence and Farm Equipment magazine have been doing this survey every three years since 2011. The top six reasons have stayed the same, just shuffled order. The most recent survey shows these factors, in this order, matter most to farmers:

  1. Engineering
  2. Parts availability
  3. Dealer repair/service
  4. Product specialist at dealerships
  5. Lower invoice price
  6. Manufacturer warranty

Do these reasons match yours? Do they surprise you? Let us know in the comments!

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Spell Check

David Parsell
Jerseyville, IL
6/3/2018 01:28 PM

  Hello Sonja--In 1976 Dad bought a new green combine. It was the same model as the trade in but it had a diesel engine instead of a Chevrolet gas motor. The trade in ran hot sitting on the right side of the cab. Immediately within 10 hours of operation,the new combine's engine block had a oil leak. The mechanic spread a compound over the hole and it stopped leaking. No one would want it unless the block was replaced. It was under warrantee. It was replaced later. Dad had soybeans to cut and there were some weeds in the field and those weeds got hung up on a cross member inside the feeder house. Every several passes Dad would have to stop and use his pocket knife to cut the weeds from the crossmember because if ignored the eyebolts located on the side of the feederhouse that kept the feeder chain tight would buckle. After several years of this and a factory rep came and went there was no hope of fixing it. Dad wanted to trade it back to the green dealer, but he disappeared when Dad scheduled a meeting.They had a size bigger on hand, but he sold it to another customer,knowing Dad would like to have it.Mean while a new dealer came to town that sold red equipment and persuaded my Dad to trade because his combine had a rotor instead of a cylinder. That was the greatest trade my Dad made and he never looked back. That red dealer got most of our business from then on. It's the man behind the deal treating his customers with respect . We had a very good relationship with Dewayne. Dad is no longer living, but Dad and I have purchased 6 red combines since l979 . This dealer never let us down. Thanks for letting me voice my thoughts. David Parsell

Granite Falls , MN
6/3/2018 10:01 PM

  Sonja, for us it was a salesman by the name of Brian. He convinced us to look at a different brand. We went from a JD Combine to IH 1460 Rotor Combine in 1979. Took a leap of faith. Darn, that's nearly forty years ago. Never looked back. The grain quality was much better. I was blowing so much ground up grain out the back with the JD it was unbelievable. Moving to the IH rotor Combine in 1979 was the best move we ever made. Bought a lot of Red Combines over the years. JD has tried to copy; but, they will never catch CIH. We have a CIH 9240 now. What a machine! Dean


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