Resilience Leads to Success

September 19, 2011 10:22 AM


No one knows the meaning of resilience better than the Mooney family of Chico, California. In Episode 22 of "Leave a Legacy TV" the family explains how they overcame the death of their father to become the largest wholesaler of sun dried tomatoes in California.
Gretchen Mooney explains why the family left their homestead in Sonoma to become farmers in Gridley. "We wanted to get into more of a real farming family," she says. The family had a plan of growing kiwis but shortly after they began the farm Gretchen’s husband passed of cancer.
The family decided that they would take advantage of their grandmother’s 100-year-old recipe for sun dried tomatoes. They began selling their product at the farmer’s market. Their first commercial retailer found them at the market and soon after that first Saturday they began selling their tomatoes pallets at a time.
Their family project became a family business and today they struggle to keep up with the demand for their products. As the company has continued to expand, Steve develops each new product, then Mary determines how to market it and then the family tests it out together, literally.
"We figure we like to eat, then we test it out on the rest of the family and if we will like it everyone will like it," Mary says. "I’m a mom, I buy groceries. I trust Steve’s ideas and we literally sit around this table to make that type of business decision."
The Mooneys have a unique business and a unique business plan putting family first every step along the way. Learn more about the Mooneys and Bella Lucia sun dried tomatoes by watching the entire episode.

Back to news



Spell Check

No comments have been posted to this News Article

Corn College TV Education Series


Get nearly 8 hours of educational video with Farm Journal's top agronomists. Produced in the field and neatly organized by topic, from spring prep to post-harvest. Order now!


Market Data provided by
Brought to you by Beyer