Rest Easy. A Known Carcinogen Is Now GMO-Free

October 10, 2018 12:00 PM

Is there any marketing scheme more dishonest than the promotion of an alcoholic beverage as non-GMO?

Smirnoff, which claims to be the “world’s No. 1 vodka,” launched a new campaign announcing that "Smirnoff No. 21 is now made with non-GMO [corn]." Helping Smirnoff promote such nonsense is actor, producer and longtime brand partner Ted Danson (Cheers) and actress and author Jenna Fischer (The Office).

Yes, it’s nonsense because alcohol is infinitely more dangerous to humans than GMOs. The International Agency for Research on Cancer (IARC) classifies alcohol as a Group 1 carcinogen, noting that 3.6% of all cancer cases and 3.5% of cancer deaths worldwide are due to the consumption of alcohol.

And GMOs? Well…after 22 years, we’re still looking for the first cases of a human adversely affected by consuming GMOs. But, Smirnoff, please don’t let that stop you from using scare tactics, misinformation and dishonesty to sell your firewater.

The press release from Smirnoff announcing its commitment to non-GMO corn is absolutely loaded with drivel. For instance, “Smirnoff No. 21, which has always been gluten-free…” Oh, please!

But this is a show-stopper of a whopper: “As the brand dedicated to bringing fun times to everyone, Smirnoff is now offering its same quality No. 21 vodka recipe, now non-GMO, without changing the suggested retail price - because why shouldn't everyone be able to enjoy a quality vodka without having to break the bank?!”

Wait… “same quality?” As in, the non-GMO stuff is the same quality as the recipe you were using? So, you really don’t believe there is any difference in the vodka made with GMOs or non-GMOs? And about that price. Thanks for not raising it to pay for your phony “gluten-free, non-GMO” marketing scheme.

Smirnoff ends its announcement with a plea for everyone to “please remember to enjoy Smirnoff responsibly.” Sure. And would you please begin marketing your product “responsibly?”




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Spell Check

Craigville, IN
10/11/2018 07:04 AM

  If GMO's are so wonderful, why doesn't agriculture and big food put "made with GMO corn" or "made with GMO soybeans" on the front of the label in big block letters. All they need to do is go out in the marketplace and compete. And with a clearly superior product made with GMO's, they should easily be able to drive the non-GMO products out of the markets before the 2020 elections. Put your money where your mouth is and label your products. Why are you ashamed to proudly proclaim what they are made with? Why do you continue to fight labeling laws that disclose it? We're proud of what we grow and we put it on the label. Why don't you?

Denmark, WI
10/11/2018 08:40 AM

  Next up I suppose, Marlboro to market "non gmo, gluten free cigarettes". Jamie Mohr, please cite your peer reviewed scientific evidence supporting your claim (hint: there is none). Kenn, you might have point. Perhaps also list all the benefits to farming that GMO crops offer such as: the ability to no/zero-till farm land with gmo's, reduced inputs of fertilizer and use less harmful herbicides as well as the end of over the top insecticide spraying, helping to restore beneficial insect population. We should be labeling food as GMO, it allows for regenerative farming!

Craigville, IN
10/12/2018 07:00 AM

  Charles, welcome to the transparency club. Glad to have you on board. I love competing straight up with honest people and products. It's the ones who hide who they are and what they do that I have a problem with. It's a big market. There's room for both of us. Let's both compete openly and honestly and let the consumers decide. Once again, welcome Charles, and thanks for your open-mindedness.


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