Set Goals You'll Actually Achieve

April 17, 2018 11:43 AM
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We’ve all heard the stale acronym around setting goals. Yes, your goals should be S.M.A.R.T (specific, measurable, achievable, results-focused and time-bound). But, even more important, your goals should excite you.

“Many people fail on their professional development goals because they take on a lot of goals—goals they feel they ‘should’ do but ultimately don’t energize them,” writes Elizabeth Grace Saunders, a time management coach and author, in the Harvard Business Review.

Your production, marketing and business plans likely have triggers and targets to meet. But have you set goals that will be personally fulfilling?

Listing goals is the easy part. To reach the cross-it-off-the-list level of success, Saunders says, you should focus on a short goal list, all of which align with what matters to you. Then, block time each week to work on your goals. When you align your time to work on energizing goals, she says, the results can feel effortless.

Model Example. I have a new hero when it comes to goal setting. On page 6, you’ll meet Maggie Holub. After her dad died from brain cancer at age 51, she added farming her family’s ground to her plate, which already included a full-time career. Holub is successful in her farm and off-farm pursuits, in part, due to her chronic drive to meet goals. As soon as one is crossed off, she adds another.

Good luck this spring in sowing not only a bountiful crop, but also inspiring goals. 

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