Study: Increasing Number of Consumers Like Farmers

April 30, 2009 07:00 PM
 

Sara Muri, AgWeb Business & Crops Online Editor

The general public's impressions of farmers are improving, according to a survey of consumer views funded by the United Soybean Board. This survey, officially called the 2009 National Agricultural Image Survey, was recently released to the public.

Key report findings include:
  • Individuals who are somewhat or very favorable toward U.S. poultry and livestock producers rose from 69% in 2008 to 78% in 2009.

     
  • Top positive farmer attributes among consumers are that farm families know about protecting air and water quality and that most farmers take good care of their animals.

     
  • Nearly 90% of consumers do not see farmers as a major reason for increases in food prices.

     
  • Most consumers agree that it's important to subsidize farmers to ensure a safe food supply.

     
  • After hearing that anti-confinement legislation could force Americans to get their milk, eggs and meat from foreign producers, 78% of consumers are against the legislation.

     
  • Consumers see energy security as the most important benefit of biobased products.

     
Overall, the survey looked into seven main issues: the image of U.S. poultry and livestock producers; a farmer attribute analysis; and consumer attitudes on confinement, food prices, confinement legislation, biobased products and biodiesel.
 
The survey took place in February and surveyed a random sample of 1,000 registered voters with characteristics representative of the U.S. population.
 

 
You can e-mail Sara Muri at smuri@farmjournal.com.

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