Subway Follows Rivals on Antibiotics After 'Fresh' Image Suffers

October 21, 2015 12:48 PM

Subway Restaurants, the sandwich chain struggling to regain its image as the go-to healthy fast-food option, will switch to meat raised without antibiotics in the U.S. beginning early next year.

Subway’s move, which will be phased in over the next decade, follows similar announcements from fast-food rivals, which are scrambling to adjust to a shift in consumer tastes. McDonald’s said in March it would stop serving chicken raised with some antibiotics during the next two years. Yum! Brands Inc.’s Taco Bell and Panera Bread Co., meanwhile, announced the removal of artificial colors and preservatives from their menus.

Subway, which used its “Eat Fresh” slogan to fuel growth in recent years, has had a tumultuous few months. The chain of about 27,000 U.S. locations has suffered from declining sales and increased competition from newer chains like Panera and Jimmy John’s. The company has also been battered by a scandal involving its former spokesman Jared Fogle, as well as the death of chief executive officer and founder Fred DeLuca in September.

“Today’s consumer is ever more mindful of what they are eating, and we’ve been making changes to address what they are looking for," the company said in a statement.

Subway said it would being serving chicken raised without antibiotics across the U.S. in March 2016. Turkey raised to those standards will also be introduced next year, with full transition to be completed by the end of 2019. Beef and pork raised without antibiotics will be in Subway restaurants by 2025.

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Spell Check

Yuma, CO
10/22/2015 12:53 PM

  Don't Subway realise that due to federal law through USDA and the Meat Quality Assurance Act that all meat is antibiotic free. The rules mandate withdrawal times on all medicines given to any livestock thus the meat is free of antibiotics at time of harvest. What do they expect to happen, a rancher such as my self let sick animals suffer and die, or a feeder do the same. Where is the outrage from PITA and HSUS they claim to look out for animal welfare. Furthermore how are they planning on tracking antibiotic use in animals there is no system in place to tell if an animal has or has not received them at some point in there life. After the withdrawal time that is posted on the label has ended the antibiotics have left their system. They test for sings of antibiotics at harvest and if they are found then the grower can face penalties. This is just another sad marketing scheme by companies preying on the uninformed consumer. We have the safest food supply in the world.


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